Our main function is to analyse sporting events for investing targets, with a positive return of investment in liquid sports betting markets.
Sports Betting Guide
We are publishing a public sports betting guide. In basic language, the guide explains commonly used sports betting concepts, and informs its readers on profitable investing and responsibility in sports betting. The guide will be updated with all new questions from our customers.
First season ends on 10th July 2016
Prospect theory and staking
A decision based on the best possible information and evidence is a good decision no matter what the outcome – and often the result is a loss. Prospect theory, developed by Daniel Kahnemann and Amos Tvervsky, points out that the negative effect of a loss is greater in one’s mental ”accounting” than the positive […]