Premium Value Bets was founded in 2015. It focuses on sports betting research and analysis.
The company was created out of the joint ambition of a group of sports betting professionals to create a clear, high class, and elegant sports betting service.
Our main function is to analyse sporting events for investing targets, with a positive return of investment in liquid sports betting markets.
Collan and Kokko have been independent sports bettors and analysts for the last few years, but earlier they both have worked as a main analyst and odds calculator for a major international sports betting consultant company.
Our core values
The Value Bets Track Record
Transparency in investing proposals
We look after your sports betting decisions as if they were our own
We do not co-operate with any third parties involved in sports betting industry
First season ends on 10th July 2016
Prospect theory and staking
A decision based on the best possible information and evidence is a good decision no matter what the outcome – and often the result is a loss. Prospect theory, developed by Daniel Kahnemann and Amos Tvervsky, points out that the negative effect of a loss is greater in one’s mental ”accounting” than the positive […]
How I got lost in data
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Mailing address: PL170, 00101 Helsinki, Finland